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Exhibition | Speeddate | Workshop

Number of employees






Company profile

We empower companies to accelerate by using our craftsmanship. Our clients understand that new technology and customer behavior create large-scale opportunities for growth. To compete with fast growing and agile disruptors, our clients are determined to capitalize their huge industry experience. We help them grow faster with acceleration consultancy, digital marketing and data science.

We work on challenging cases with experts from all digital disciplines in hybrid teams together with our clients. At the same time we make sure to transfer all necessary digital capabilities at the client. Our traineeship CRAFTHUNTER aims at preparing young talent within one year for the digital field by specializing in data science, marketing automation, or SEO & content marketing.

Our organization is growing fast, and we believe that freedom and responsibility help us achieve the best results possible. To work at NEWCRAFT means you’ll get the opportunity to develop rapidly, earn a good salary and benefits, an inspiring office in B.Amsterdam, and the best colleagues to celebrate all ‘vrijmibo’s’, parties and the epic annual skiing trip.

Relevant studies

  • Physics and Astronomy
  • Computer Sciences
  • Mathematics

Study levels

  • WO
  • PhD

Student backgrounds

  • Dutch
  • International


Optimising email marketing using Data Science

Successful companies capitalize on their data. We build custom algorithms and data models to orchestrate and predict seamless connections. In our workshop we will guide you through one of our solutions: optimising email marketing.

The email marketing department of one of our clients has asked us to increase the impact of
their email campaigns by increasing open-, click- and conversion rates. We will show you what changes when we personalize marketing by combining Data Science with qualitative research.


Data Science traineeship

Work hard, play hard! In one year you'll be trained as data scientist in our data science traineeship. You'll work on challenging projects together with the best colleagues. You'll get the freedom and responsibility to reach your full potential!

Get ready to accelerate…
In this traineeship you’re trained weekly by the top pro’s in the business. You’ll learn how to use algorithms to create true business value. At the same time you start working for our A-brand clients to put your new skills to practice, while being coached by senior consultants. Your team lead will guide you on a personal level to ensure an effective and efficient traineeship. You’ll get lots of freedom and you’re encouraged to specialize in your interest and talent. Your learning curve will go through the roof!

The traineeship is built on three pillars that will form the basis of your career as data scientist:

• Hard skills: Coding in Python and SQL, working in the cloud with Tensorflow
• Machine learning: (un)supervised learning, time series analysis and reinforcement learning
• Soft skills: time planning, cooperating in teams and presenting

Joris-Jan van de Loo data scientist and lead of the traineeship: “These days writing an algorithm is no longer a challenge. It’s about which model gives the best results in which situation. A true data science super star uses his or her extensive knowledge of tools and models to come up with creative solutions that nobody has thought of before.”

Experience is key
As soon as there’s a project fit for you, you’ll start working for our clients. You’re always cooperating with an experienced data scientist who leads the project. You’ll learn how we work with our clients and how we apply our expertise to make our clients more successful. Our projects are divers; from classifying customers based on behavioral data, predicting prices based on scraped data, to applying reinforcement learning in marketing problems.

Data science trainee Rob Jansen: “I really enjoy the combination of soft and hard skills. Next to a deep dive into data science I learned how to explain these techniques to people without a bèta background.”

One year later
After your traineeship data science doesn’t hold any secrets for you. The specific role you will have in our data science team depends on your personal interest and talents. You might have become a data science consultant that comes up with new solutions and implements them for our clients. Or you might be a more specialized data scientist that knows exactly how to improve the performance of a model. Who knows, you could have gone in the data engineering direction and you’re making sure our cloud solutions are stable and scalable. Together we’ll find the right place for you in our data science team.

You can always apply for the Data Science traineeship. The application process is as follows:
1. You’ll send in your CV and motivation
2. If we see a match, we’ll call you for some questions
3. If we’re positive, you’re invited to our office for a first meeting with the lead of the traineeship
4. If this first meeting goes well, we’ll invite you to make a case
5. Are we impressed by your case? You’re ready for the last round. You’ll meet the team lead of the Data Science team
6. If this was successful, we’ll make you an offer. Welcome aboard!

Who you are:
• You're enthusiastic, sociable and know how to get things done
• You have a go-getter mentality, a strong focus on result and loads of energy
• You love working in a team and celebrate success with your fellow team members and trainees
• You're known for your perseverance
• You have a keen eye for commercial opportunities
• A Master's degree with a mathematical background like Econometrics, Data Science, Artificial Intelligence or another bèta study
• 0-2 years of working experience
• Programming experience (e.g. Matlab, Python, R, SQL)
• An analytical mind set, you love solving complex problems with models and algorithms

We believe working should be fun. Of course we'll take care of a good salary and nice conditions, but there's more! Fun and ambitious colleagues, the best Friday drinks and legendary parties and trips like the annual skiing trip!

We have the dynamics and structure of a startup. No formal stuff, everybody's part of the result. We're growing fast and you'll grow with us. You work on digital top level for (inter)national top brands like Gall & Gall, KLM and Douwe Egberts. If you're willing to seize the right opportunities, you will grow fast on a professional as well as personal level.

You'll find us on the fourth floor of B.Amsterdam. This is the biggest startup hub in Europe where creatives, corporates and startups work closely together. The building has a restaurant (although we have our own awesome lunch), a gym (we can be quite sporty sometimes) and an amazing roof terrace where you'll find us when the weather's nice.